Souvenaid Pitch
Souvenaid is a scientifically proven daily supplement designed to diminish memory loss. They came to us asking for a memorable concept and campaign roll out plan to launch their product for online sales in the U.S.
Our solution was to provide a 360° approach towards reaching the consumer. Each branch focuses on the importance synaptic innovation.
These 00:06 second video bumper ads were designed to humanize synapse decline as relatable forgetful moments.
Location specific out-of-home billboards would reach urban and coastal target audiences.
As sampling was an important initiative for Souvenaid, we wanted to create an eye catching and interactive way to reach the masses. The Brain Mobile was introduced to spread awareness and engage the public in sampling, brain game challenges, and acquisition of customer info.
Our time woking with Souvenaid also included a re-branding and website design exercise in which we created a new look and feel for online commerce across desktop and mobile.